Childhood friends Emma Welsh and Tom Griffith met aged 12 having a swimming lesson. Both were keen sports people who ended up working in busy careers both here and overseas.

When they realised Australians could not buy fruit juices that were made from whole fruit and were gently cold filled, they decided to create a new business which would help reflect how Australians wanted to live their healthy, active lifestyles. The big companies were not making juice made from whole fruit, so Emma & Tom decided to do it themselves.

Their combined interests in good health, sport and nutrition found a market for a truly fresh range of juices.

This growing Aussie juice company vows to deliver the freshest juice that contains whole fruit and dietary fibre, processed without the need for added preservatives, additives, sugar or concentrates. This is what we believe makes us the best fruit juice company.